上陸 / making landfall; landing
上陸 (jōriku) literally means “landing” or “coming ashore.” It’s used in various contexts—from typhoons making landfall (台風が上陸する) to people or products arriving in a new country or region. For example, when a foreign brand enters the Japanese market, it’s often described as 日本に上陸. The word carries a sense of arrival and presence, whether it’s weather, people, or ideas.
Curious to hear more about it? Want to learn how to pronounce it? Watch or listen to Episode 16 using the below link 👇