語呂合わせ / wordplay
語呂合わせ (goroawase) is a form of Japanese wordplay that uses similar-sounding numbers or syllables to create memorable phrases or puns. It’s often seen in dates (like 11/22 being ii fūfu no hi, “Good Couple Day”) or phone numbers, and is popular in advertising, mnemonics, and even passwords. Clever and catchy, 語呂合わせ blends sound and meaning in uniquely Japanese ways.
Curious to hear more about it? Want to learn how to pronounce it? Watch or listen to Episode 43 using the below link 👇